Category Archives: Business and Law

Gender Equality in Entrepreneurship Policy: Looking to the Future

This post was contributed by members of the Transforming Institutions by Gendering contents and Gaining Equality in Research (TRIGGER) team – a research project in Birkbeck’s Department of Management – following a workshop which they led at Dundalk Institute of Technology, Dundalk, Ireland on Thursday, October 22

Women at conference (pic credit: Ignite New Zealand under CC via Flickr.com)

Women at conference (pic credit: Ignite New Zealand under CC via Flickr.com)

The international panel at Dundalk Institute of Technology (DKIT), Ireland, was asked to reflect on the differences in the challenges that women entrepreneurs face compared to their male counterparts. Their responses would then shape their views as to whether the panel thought that different policies are needed to support them.

Professor Colette Henry, a member of the TRIGGER team and Head of Department of Business at DKIT introduced the panel. Professor Helen Lawton Smith – as the Birkbeck lead of the TRIGGER project – chaired the session, and began by asking the panellists to share their own perspectives and experiences of women’s enterprise policy. The panel brought together perspectives from both research and practice.

The panellists were:

  • Ms Sarita Johnston, Enterprise Ireland
  • Professor Barbara Orser, University of Ottawa, Canada
  • Professor Bill O’Gorman, Waterford Institute of Technology, Ireland
  • Professor Lene Foss, UiT – The Arctic University of Norway
  • Ms Roseann Kelly, Women in Business Northern Ireland

Structural and contextual challenges

In response to the question of the different challenges faced by men and women entrepreneurs, Lene Foss suggested that women face both structural and contextual challenges. Roseann Kelly identified these as a difference in the kinds of networks they have as well as the existence of fewer role models. Lene Foss further highlighted the dual role that women play as both mothers and entrepreneurs, as well as national differences in women’s propensity to become entrepreneurs. In Norway for example, immigrant women are more likely to be entrepreneurs than Norwegian women.

On the question of whether support for improved networking opportunities for women was an appropriate policy response, Bill O’Gorman cited his recent experiences of women’s attitudes towards women-only networks. He gave an example from his own work where his team at Waterford had set up three networks in Ireland and Wales: male only, mixed and female only. Surprisingly, while women initially were reluctant to join women only-networks because they realised that gender diversity is important and a women-only network would segregate them from men, the women-only network appeared to perform best. While the other two networks folded, the women-only one continued and still exists.

Sarita Johnson, Manager of Female Entrepreneurship for Enterprise Ireland, cited research that has led to Enterprise Ireland to support women-only programmes including networks. This demonstrated that the challenges facing women entrepreneurs are different, specifically with regard to attitude towards risk-taking and raising finance. For example, Enterprise Ireland invests in 100 high potential start-ups (HPSUs) per year. The specific targeting of women has meant that the number of women entrepreneurs in this category being awarded grants has risen from 7% to 18%. She also found that women-only networks tend to perform best – for example, in raising export sales.

Need for better understanding of gender differences

Dundalk Institute of Technology (pic credit banlon1964 under CC via Flickr.com)

Dundalk Institute of Technology (pic credit banlon1964 under CC via Flickr.com)

Barbara Orser highlighted that it is not just social capital that contributes to women only-networks performing better – it is also technology adoption and financial capital. There needs to be better understanding of gender differences, for example, with regard to levels of confidence, in order to develop better policy. Three aspects were identified as important: women’s social circles; social capital in the form of information gathering networks, and fear of failure.

Roseann Kelly suggested that women are sometimes reluctant to benefit from women-only initiatives and prefer not to be labelled as ‘women entrepreneurs.’ This is a marketing issue – exemplar women are there by right and should celebrate their success. They should play by their own rules and not those set by men. Moreover, women should not have the equivalent of ‘old boys’ networks, because women are better at inclusivity than men.

When the Panel were asked how a hypothetical one million euros might be best spent to support women’s entrepreneurship, Sarita Johnston from Enterprise Ireland said that a programme which would give financial support to women entrepreneurs would offer the quickest and most tangible benefits. Blended support in the form of networking, accelerator programmes and role models is the best approach for supporting start-ups. Access to capital pulls through the development of other skills. Bill O’Gorman thought the money being spent on Ireland’s action plan for jobs is effective, and an emphasis on female entrepreneurship would yield benefits.

Roseann Kelly pointed out that Women in Business Northern Ireland has no public funding for enterprise support and has to be self-sustaining. Public funding would give a boost to their programmes. Barbara Orser suggested that public monies in Canada could be spent on encouraging more women to become entrepreneurs. A specific population that might benefit from funding is women university students; these are under-represented in Ireland’s women entrepreneurs.

Impacting on the entrepreneurial culture

The challenge for the TRIGGER team at Birkbeck is to build on the insights gained from academics’ and practitioners’ experiences to make an impact on the entrepreneurial culture within the college. This means encouraging more female students, as well as professional and academic staff, to share the lessons of the differences in challenges they face with other communities. This panel event shows that there is much to be gained by sharing perspectives from within different institutional and national contexts.

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Universities and entrepreneurship: Achievements and challenges

This post was contributed by Nick Eisen, reporting on business engagement for Birkbeck’s School of Business, Economics and Informatics

Karan Bilimoria

Karan Bilimoria

Support for entrepreneurship in UK universities has come a long way over the past 30 years, according to Lord Bilimoria, CBE, DL, Founder of Cobra beer.

He was speaking with Joanna Bourke, Professor of History at Birkbeck and Fellow of the British Academy, in a conversation that comprised this year’s Lord Marshall Memorial. The discussion was titled, “The Role of Higher Education Institutions in Developing Enterprising Students: The life, career and considerations of Lord Bilimoria of Chelsea, CBE, DL”.

What emerged from their conversation were specific ways in which universities can help those with entrepreneurial potential develop tactics and strategy as well as ideas to take to market.

Hosted by the Department of Management, part of Birkbeck’s School of Business Economics and Informatics (BEI) and held annually since 2013, the lecture series commemorates Lord Colin Marshall, former Chairman of Birkbeck’s Board of Governors (2003-2010) and Chief Executive then Chairman of British Airways (1983-2004). Speakers are invited on the basis of their achievements in academia, public service or commerce, and began with Willie Walsh, Chief Executive of International Airlines Group (made up of British Airways and Iberia), followed by David Bernstein CBE, Chairman of the British Red Cross.

Entrepreneurship as vital economic driver

Professor Bourke’s deft questions drew out Lord Bilimoria’s passion, optimism, concerns, observations and reminiscences about entrepreneurship through reflections on his experience and stories from his life, from precociously talented student to continent-spanning business leader and voice for enterprise in the House of Lords.

Lord Bilimoria noted that entrepreneurship, once widely regarded in the UK as unworthy of academic or professional attention, is now seen as a vital economic driver: “We’re behind the curve but… we’re catching up.”

Illustrating this trend, he cited Cranfield’s Business Growth Programme; the popularity of student entrepreneur societies at Cambridge and Oxford; and initiatives such as Cambridge’s Centre for Entrepreneurial Learning, and Enterprise Tuesday, where members of the University’s community could learn about activities including raising finance, business planning and marketing, hear speakers, enter a competition and earn a certificate. He was also positive about the commercialisation of ideas from university research into business.

Birkbeck’s contributions here include continuous development of its enterprise offering for students and activities in the Department of Management, the expansion of which into the Clore Management Centre and into Stratford testifies to the Department’s rapid growth and achievements.

In addition, nearly 200 years of innovating to adapt study to working lives helps Birkbeck develop its own spirit of practical enterprise and nurture that spirit in its students and their projects, as does the University’s openness to considering partnerships and joint initiatives with other organisations.

Lord Bilimoria: Lifelong learning for entrepreneurship

With his impressive background in education and training, Lord Bilimoria could be seen to personify the value of lifelong learning for entrepreneurship. He qualified as a chartered accountant with Ernst & Young (EY) – a profession that, he noted, requires its members to undertake continuing professional development (the kind of development, perhaps, that could also benefit entrepreneurs in taking their ideas to market); he graduated in law from Cambridge, and is an alumnus of the Cranfield School of Management, London Business School and Harvard Business School.

As well as keeping up with fresh approaches and theory, he also found direct, practical benefits through such learning. On the Cranfield Business Growth Programme (“where every participant was a fellow chief executive founder entrepreneur”) he described how he would have two notepads: one for taking notes from the class; the other for jotting down ideas gained through the teaching and through talking with his classmates; and that he would take those ideas back to his business.

He also spent nine years on the Harvard course (“I’m a slow learner!”) and has returned repeatedly for refreshers to keep up with changes.

Asked if, looking back, he would do anything differently, he replied: “I regret not having done a proper doctorate.” Perhaps he would like to remedy that at Birkbeck,Tricia King, the University’s Director of External Relations, suggested good-humouredly.

Entrepreneurs themselves, as well as their ideas, require development and, as Chancellor of University of Birmingham, Lord Bilimoria has focused on teaching, introducing the Teacher of the Year Award, with winners chosen by students. Here the entrepreneurial quality of innovation has proved important in the selection of nominees: “When you read the citations… you see… they think outside the box.”

This sentiment is verified by the Birkbeck Excellence in Teaching Award (BETA), this year won by Dr Wendy Hein of the Department of Management for her innovative and inter-disciplinary teaching.

Asked about diversity, Lord Bilimoria emphasised the value of different perspectives that different backgrounds and cultures can bring, acknowledged much remained to be done, particularly in terms of gender diversity, and rigorously questioned an immigration policy that inhibits institutions from attracting and retaining the most talented staff and students and prevents them from contributing to wider UK society.

This event also illustrated something Lord Bilimoria was clearly too modest to say himself: that universities can provide platforms from which achievers could inspire potential achievers – even towards insights that perhaps only experience can offer.

Many such insights emerged from Lord Bilimoria’s own story. He learned about focus by observing his father: “Clear desk, clear mind”.

He experimented with different ideas, developing the idea for Cobra Beer, and went into business, experiencing the moment of choosing: “Ideas are one thing, action is another… To take that risk, that leap is the first decision…”

Working on the business taught him about partnership: “I teamed up with a business partner… you can’t do it alone…”

When a chance encounter introduced him and his partner to the biggest brewer in India, he also learned about luck, which he defined as “when determination meets opportunity – If you’re determined you’ll see the opportunity, otherwise the opportunities pass you by.” He added: “Luck is something they don’t teach you [at] business school; there are no case studies on luck.”

His determination also served him well when running the enterprise from his home in a small flat (which taught him about every aspect of the business), when spotting opportunities to bounce back from mistakes and from events such as the 2008 financial crisis, and perhaps when seeing the determination in the applicant who was to become a legendary salesman for the business.

Lord Bilimoria’s approach was to hire the best accountants, designers, public relations and advertising agencies and treat them as part of the team, inviting them to annual general meetings (AGMs): “As we grew we realised… we would need to leverage in terms of bringing in advice, because there were very few of us… How could we get people to advise us but treat us as more than just a client?… I remember once overhearing a senior member of the advertising industry and a senior designer saying: ‘I’ve never been to a client AGM before in my life.’”

During the intimate discussion in the Keynes Library other areas were touched upon including the role of philanthropy and the support of  Lady Bilimoria throughout the entrepreneurial journey.

In a moving personal tribute, Lord Bilimoria then said a few warm words about his late friend and mentor, Lord Colin Marshall, his kindness, generosity and sense of humour.

Birkbeck students and staff can watch the full video online (ITS username and password required)

Pictured left to right: Professor David Latchman CBE, Master of Birkbeck; Lady Lynne Heather Bilimoria, Lord Bilimoria of Chelsea, CBE, DL; Professor Joanna Bourke, FBA; and Professor Philip Powell, Pro-Vice Master (Enterprise and Innovation) and Executive Dean of the School of Business, Economics and Informatics

Pictured left to right: Professor David Latchman CBE, Master of Birkbeck; Lady Lynne Heather Bilimoria, Lord Bilimoria of Chelsea, CBE, DL; Professor Joanna Bourke, FBA; and Professor Philip Powell, Pro-Vice Master (Enterprise and Innovation) and Executive Dean of the School of Business, Economics and Informatics

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Adapting to changing career priorities

This post was contributed by Birkbeck student, Emma Curry, who recently attended a networking event hosted by the Transforming Institutions by Gendering contents and Gaining Equality in Research (TRIGGER) team – a research project in Birkbeck’s Department of Management

CareerOn 10 July, the TRIGGER team was delighted to welcome Dr Carol Small (a former senior lecturer at Birkbeck who has worked in a variety of industries) to discuss her experiences of working within computing, and to share some advice on how to adapt to roles within different kinds of organisations. The event also sought to provide a networking opportunity for Birkbeck staff, students and alumni, many of whom were interested in pursuing a career in IT.

In search of career ‘flow’

Dr Small opened proceedings by asking the audience: what are the constituents of a good career? Rather than money, power, or academic prestige, Dr Small suggested one goal that might be worth striving for is that which psychologists define as ‘flow’. A position of ‘flow’ in your career is one in which a high level of skill meets a high level of challenge, meaning that you are constantly excited by your work and do not notice the time passing.

Dr Small then took us through the various roles she had worked in over the course of her career, and the challenges and opportunities that each role afforded. Her career began as a commodity broker (a job in which she was the computer) before moving on to becoming a programmer in the civil service. She then moved into academia, completing an MSc and PhD at Birkbeck and taking on a lecturing role.

Career steps: Academic and banking

In an academic job the role is split into three components: teaching, research, and administration, which, as Small highlighted, can be challenging if your interest lies in only one of these aspects. A lengthy academic career can also be a problem for moving back into industry, unless you have a specialism that is particularly sought after. However, as Small emphasised, such a move is possible, provided you plan ahead, and move in incremental steps, perhaps by moving into an interim role in order to gain some experience.

Following a move away from academia, Dr Small worked on encryption for a small software company before moving on to become a freelance programmer at Deutsche Bank.

Dr Small emphasised that the banking industry has incredibly high IT demands, so this can be an excellent route in to industry, but she warned that it is important to tailor your CV to the company you’re applying for, by making sure you ‘tick the boxes’ in terms of programming languages etc.

Often large companies are looking for a background of jobs in industry, so it is important to emphasise where your strengths lie if you have had a more varied career path. A freelancing role can be incredibly rewarding, as it forces you to do your best work for your customer, but it can also be stressful in terms of job security.

Career progression

ComputingDr Small also suggested that networking was a very important skill to develop in building your career. She advised that it is very important to overcome shyness and make as many connections as you can across the course of your career, as often companies will invite candidates they are already aware of to apply for roles. Being vocal was also an important way of rising within the ranks once you have entered a company: as Small suggested, being active and asking about promotional opportunities was a very valuable way of receiving feedback on your work.

Dr Small also emphasised the difficulties of remaining a computer programmer throughout your life: in such an incredibly fast-moving industry, it can be difficult to keep up to date with constantly-changing programming languages, and she suggested that it is often necessary to plan a move from a technical role to a managerial one relatively quickly. Managerial roles can be tricky, as they involve delegating and being less involved in the ‘nuts and bolts’ work, but also incredibly rewarding in terms of influence and variety.

Gender

The discussion then turned to issues of gender. Dr Small emphasised that often large companies such as Deutsche Bank have specific policies related to discriminatory issues, and are very interested in hiring and promoting people in protected groups. However, often these policies are not always enacted.

Small suggested remaining observant and proactive, and thinking about how you can effect change within an organisation. She also emphasised the importance of having the right sort of mentoring, from people who know the organisation well and can provide you with a checklist of ways to progress, and of finding someone equally ambitious that you can team up with.

During the Q&A portion of the event, there was also some discussion about the relationship between family and career, especially for women. In such a fast-moving industry it can be very easy during times of leave to fall behind with the latest developments. However, the importance of finding a way of keeping in touch with your organisation was stressed, even by working just a few hours a week.

In response to the final question of the event, of how you achieve ‘flow’ in a managerial role, Dr Small suggested that one of the most rewarding elements was having the power to make a difference within an organisation. With gender issues becoming ever more part of the conversation in both industry and academia, this power to bring about institutional change will be a very valuable one in the future.

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Bridging the Gap: Reporting from ICORIA 2015

This post was contributed Laurence Borel, PhD Candidate at Birkbeck’s School of Business, Economics and Informatics

ICORIA 1On 2-4 July 2015, over 150 researchers from around the world, gathered to attend the 14th International Conference on Research in Advertising (ICORIA), held at Birkbeck, University of London, chaired by Professor George Christodoulides.

The conference theme ‘Bridging the Gap’ aimed to embody the closer need for collaboration between advertising academia and practice. Over 130 papers were presented over the course of two days on the topics of advertising, branding, social media, online marketing, and new technologies.

ICORIA 2The conference proceedings kicked off on 2nd July with the Doctoral Colloquium, which offered students the opportunity to attend contemporary issues in advertising, research methodology seminars led by leading academics, alongside networking opportunities with journal editors and fellow doctoral researchers.

Day Two saw Rory Sutherland, vice chairman of Ogilvy Group UK and former President of IPA take the stage to deliver a thought-provoking keynote address, on the theme of ‘Where advertising needs to push back’. Following a day of presentations, dinner was held in the iconic Hotel Russell, where the awards ceremony for best research papers also took place (congratulations to the authors of best paper award, Morris Kalliny, Salma Ghanem, Brett Boyle, Matthew Shaner and Barbara Mueller; and the authors of best student paper, Verena Wottrich, Peeter Verlegh and Edith Smit).

ICORIA-3-and-4-webDay Three offered further opportunities to attend intellectually stimulating presentations, and concluded with a bus tour discovering the wonders of London.

ICORIA 5

The conference certainly achieved its goal of ‘Bridging the gap’; with over 240 #icoria2015 Tweets created by delegates, and 1,000 ‘Likes’ on the ICORIA 2015 Facebook page over three days.

 

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