Category Archives: Business and Law

“Arsenal, Arsène, David Dein and Me” – An Interview with Alex Fynn

Ahead of an event with Alex Flynn, author of Arsènal: The Making of a Modern Superclub, at the Birkbeck Sports Business Centre on Monday 28 November, James Fisk from the School of Business, Economics and Informatics interviews the author

arsenals-business-strategyThe book provides a comprehensive overview of the modern era for Arsenal, what led you to write the book?

Most of my career was spent in advertising and then, subsequently, I moved in to sports marketing. In advertising I had been successful because I was comparatively honest and would tell clients what they should hear, rather than what they wanted to hear. Comparative honesty was a huge liability in football marketing with it being a cut-throat business. It was a difficult role to have. I enjoyed working for a number of clubs in the Premier League, the Football Association and the Football League, but to some extent I was a fish out of water. I advised people on what they needed to hear and so many of my consultancies were rather short-term. This was then exacerbated by UEFA and the Premier League who centralised control of marketing and I did less and less consultancy work.

I wanted to be involved in the game and so turned to writing about it, something I do because I enjoy it and have access to that milieu and, essentially, that’s why I’ve written about Arsène and Arsenal. Indeed, I was one of the first people in England to meet him, having met him in 1985 when he was still the manager of Monaco… and I’ve known David Dein for 50 years or so. The book was written because I had access to all the main protagonists and it’s an intriguing story to tell, something I did with co-author, Kevin Whitcher, who is a big Arsenal fan. I look at it from an objective point of view, whilst my co-author, who  is the editor of the fanzine ‘Gooner’, provides a far more subjective view. He has an unrivalled depth of understanding about his club and I have a breadth of experience working for other clubs and organisations in football so it makes for a good partnership.

What influence do you think the appointment of Arsène Wenger has had on English football?

An enormous influence! He was a revolutionary, changing the way the game was played, changing the way players prepared and trained. His influence on the contemporary game in England really cannot be underestimated. I think that the problem has been that other managers and clubs have copied his innovations and then evolved and advanced them in their own ways. Arsène can be stubborn and, perhaps, in this respect, hasn’t moved on as fast as he should have done. Although, I would consider him a football genius, as with any genius they can occasionally get things wrong; they need to be challenged and to have quality personnel to back them up – something many of the key Premier League managers he’s faced have had. Arsène’s not had substantive back-up, certainly not in the way Sir Alex Ferguson had at Manchester United.

Wenger introduced a paradigmatic shift within the English game, but where do Arsenal go from here? There are recurring jokes within the football fan community that Arsenal fans call for Wenger’s resignation periodically, following defeats to other big clubs. What does the future hold for Arsène and Arsenal?

Well, you’ll have to wind back a few years. You have to accept that the policy of the club is made by the owner and, this owner in particular (Stan Kroenke) really believes  in self-sufficiency – you spend only what you earn. This means not going into debt to win trophies and, for context, the last time Arsenal made a loss was back in 2002. They could have spent much more than they have done in recent times. Arsenal have somewhat reluctantly accepted that paying higher wages and transfer fees gives them a chance of success.

Again, it’s worth bearing in mind that, until recently, success for Arsenal was finishing in the top four and qualifying for the Champions League competition. But the bar Arsenal set in those early years of Wenger’s tenure was much higher, so today fans are left disappointed. HOWEVER, this season is the first in a long time that Arsenal have every position covered, something they’ve often lacked in previous campaigns, although they still lack enough World-Class players. I think it’s down to Wenger’s obstinacy, his desire to be successful without breaking the bank and fitting in with the owner and the boardroom culture at Arsenal. Whilst other clubs tend to prioritise prizes over profits, I think at Arsenal profits come before prizes.

The appointment of Wenger heralded an influx of foreign management talent into the Premier League. How do you think he’s influenced the FA and their appointments of the England national team manager?  

I think, in this context, it’s actually far more appropriate to discuss David Dein. He took the initiative to find Wenger and bring him to England. I think you could say that without Dein you’d have no Wenger. With no Wenger perhaps the Premier League wouldn’t have undergone the changes it has – at least not this quickly. Wenger really was revolutionary in those days; he was a target for the FA when they were looking for a manager. Of course, Dein’s remit was first and foremost Arsenal, but he is a big fan of English football and, when the FA came calling, he tactfully directed them away from Arsène Wenger and on to Sven Goran-Erikson, which wasn’t actually a bad move for the FA.

Now Dein is no longer at Arsenal and by Wenger’s side (although they are still friends and talk regularly). English football, and Arsenal in particular, have really felt the loss of David Dein. Arsenal have felt the loss in as much as Dein would have challenged them, his driving ethos was always to get a winning team. The irony, of course, is that to have an optimum business you really need a successful team.  And success means winning trophies and titles, or at least making a good fist of doing so

With regard to England, Dein has always been passionate about the national team, supported by strong club sides and in this respect, his loss has been that of both Arsenal and the England team. At the moment, the Premier League is not an English league, it’s an international competition that happens to be in England. We won’t ever have a strong national side as the league is dominated by foreign owners, coaches and players who, quite rightly prioritise their clubs.

Man Booker at Birkbeck: Colm Tóibín

This post was contributed by Birkbeck alumnus and staff member, Dr Ben Winyard

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On 17 October, in a genial, expansive conversation, Colm Tóibín discussed his Man Booker Prize nominated novel The Testament of Mary (2012) with Birkbeck’s Professor of Creative Writing, Russell Celyn Jones. All of the novels discussed at the Man Booker at Birkbeck event, since its inauguration in 2011, have been set in, or concerned with, the past: The Little Stranger by Sarah Waters (discussed in 2011), The Line of Beauty by Alan Hollinghurst (discussed in 2013), Bring Up the Bodies by Hilary Mantel (discussed in 2014) and How To Be Both by Ali Smith (discussed in 2015). Although not set in the past, Never Let Me Go by Kazuo Ishiguro (discussed in 2012) proffers a dystopian, alternative present, so it too is concerned with reimagining time. If the other novels covered diverse periods, moving from the rollicking Renaissance to the deadly Reformation and on to the austere 1920s, the bling and clamour of the 1980s and the contemporary digital moment, The Testament of Mary takes us back to the moment at which Christianity was born, an historical event heavily obscured by accreted layers of myth, competing proofs and intervening centuries of weighty theological debate, doctrine and practice. All of these novels are concerned with testimony, authority and history; in particular, who has the authority to speak and which stories become legitimate and enter the official record as ‘History’ – and which are forgotten or even derided, suppressed and erased.

For Tóibín, the task is no less than recovering, or reimagining, the full voice of Mary, the mother of Jesus and the Mother of God or Theotokos, the ‘Birth Giver of God’, in the Roman Catholic and Orthodox Churches, among others. Tóibín imagines her less-than-exalted, oblique responses to the life and death of her son and the foundational moments that articulated and established a radical, world-changing new theology and movement. Tóibín’s Mary is not the benign, silent icon we might know from Renaissance paintings or alabaster icons in hushed churches, with her sympathetic half-smile, commiserating upraised eyes and benevolently-inclined head. This is a human – perhaps all too-human – Mary, who wrestles with grief, incomprehension, anger, disappointment and guilt. Mary is deeply ambivalent about her adult son, who, in one of the novel’s most visceral moments, publically rejects her, while she is insultingly dismissive of his followers, describing them as maladjusted miscreants and dropouts – men ‘unable to look a woman in the face’. The two disciples – possibly St Paul and St Thomas, although Tóibín is ambiguous – who hover over and guard her in Ephesus, after the crucifixion, earn her particular opprobrium; she even threatens to stab them if they dare to sit in the chair of her dead husband (and Mary’s refusal to understand herself in divine terms is Tóibín’s quietly devastating challenge to Roman Catholic theology – there is no Annunciation or Nativity in this story).

Tóibín discussed the influence of Greek tragedy on the work, particularly as he was teaching the subject during the novel’s genesis. He wanted to present Mary as a Medea or Elektra figure: a woman who only has power when she speaks. Tóibín readily conceded that the anger of Mary, which constitutes a powerful undercurrent in the story, is representative of the historical anger of women marginalised in, and excluded from, the Church. In the novel, the truth of Mary’s experience is modified by the disciples, who continually interrogate her while using her testimony selectively to build a theology, kindle a movement and accrue personal power. They are uneasy about her stubborn refusal to adhere to the world-altering version of events they are promulgating, although they are painfully cognisant of their need for her as a foundation of their faith and power. ‘Their enormous ambition’, Tóibín observed, ‘is to make these words [of the Gospel] matter’, while Mary is lucid in her understanding that her experience – her testimony – will be discounted and unrecorded. Tóibín was wry about literary-critical focus on unreliable narrators, describing Mary as ‘the most reliable narrator you’ll get’. Mary is clear-eyed about her reaction to key events and the novel’s seminal moment is her fleeing the scene of the Crucifixion, in fear for her life, yet full of shame. To readers who demur at this apparently inhuman act of maternal abandonment – which also muddies the veracity of Christianity’s foundational moment of universal redemption – Tóibín observed that he is uninterested in writing about ‘most people’ or ‘normal people’ – ‘I only write the exception.’

He also confessed that Mary bolting from Christ’s death solved the technical problem of how to present the Crucifixion. For Tóibín, the novel is ‘a secular form […] filled with things […]. It’s really, really bad at divine intervention.’ He joked that it’s hard to imagine a Jane Austen novel in which the action of the plot is suddenly rerouted by God’s intercession. The two other Biblical miracles in the novel – the turning of water into wine at Cana and the resurrection of Lazarus – are shadowy and problematic: at the wedding in Cana, the miracle is made somewhat absurd and undermined by Mary’s sceptical first-hand witnessing; while the raising of Lazarus presents a melancholy spectacle, as Lazarus is unable to convey what he has witnessed in death – another example of silenced or discarded testimony in the novel – and those around him are too frightened to ask. Furthermore, Lazarus ‘will have to die twice’, Tóibín pointed out, making his resurrection feel, in some respects, akin to a curse or punishment.

Tóibín was raised in the Roman Catholic Church and he described his youthful recitation of the Rosary as his ‘introduction to beauty in language’. For Irish Catholics in the middle of the twentieth century, as for many Christians in different places and different periods, the Virgin mattered a great deal, as she had suffered human pain and so would listen and respond kind-heartedly to the prayers of ordinary sinners. ‘Nobody prayed to God the Father’, Tóibín wryly observed. Tóibín thus felt a keen understanding of the need of early Christians to worship a mother figure. In the novel, Mary flees across the Mediterranean to Ephesus (now in Turkey), the site in ancient times of the Temple of Artemis – one of the Wonders of the World – and the locus of goddess worship. Mary secretly keeps a likeness of Artemis, finding comfort in the iconic mother figure she will herself become. Indeed, it was at Ephesus in 431, at one of the Ecumenical Councils of the early Church, that Mary was declared Theotokos and the way was cleared for her veneration and worship. For Tóibín, then, Ephesus is the place in which one form of instinctive, almost primordial, goddess worship was institutionally and theologically elided by another, with the object of adoration remaining, in its essential features, unchanged.

Tóibín discussed his own experiences of all-male religious confraternities, including his Jesuit education at a single-sex boarding school, where students were taught to avert their eyes from women. This experience gave Tóibín his sense of what he called ‘men grouped together, being misfits’ – as Mary contemptuously sees her son’s followers. Tóibín was gently satirical about the absurdity of all-male fraternities such as the Roman Catholic priesthood, recalling a visit to St. Peter’s in Rome, when he secretly observed a flock of male prelates silently divested of their gorgeous arraignment by a company of alacritous nuns. Celyn Jones was interested in other biographical and Irish elements of this apparently historical novel, jovially espying traces of Ireland in Tóibín’s description of the ‘dampness’ of a home in first-century Palestine. Tóibín gamely acknowledged this and other near anachronisms that have been pointed out to him, but firmly asserted that there is ‘no such thing as a historical novel’, as ‘the past is a bit abstract’ and ‘contemporary concerns enter in’. In particular, Tóibín discussed how the novel was informed by his interest in the emotional aftermath of terrorist violence during the Troubles and other conflicts between governments and armed resistance groups, particularly the grief of the families of suicide bombers. Tóibín suggested that there may be some interesting historical parallels between Christ’s fanatical early followers – one need only think of the grisly deaths that Christian martyrs willingly embraced – and self-immolating terrorists active now.

Inevitably, there was interest from the interviewer and the audience about public reactions to such a controversial novel. Although affable and droll throughout, Tóibín was steely when asked about his right to pen such a story, absolutely asserting his liberty to write about religious subjects. He joked that there was no outcry ‘in pagan England’ and that the reception ‘wasn’t really troublesome in Ireland’, where a more avowedly liberal cultural environment has been fostered. He remarked that the greatest outrage came in the United States, where people picketed the theatre where the story – which began life as a one-woman play – was first performed. Tóibín sympathetically observed that the emphasis on identity in American society means people ‘take enormous exception’ to anything they feel is undermining their individuality. Although the outcry was relatively muted – ‘there was no fatwa’, Tóibín jested – he seemed entirely uninterested in becoming a poster boy for vociferous debates about religion and freedom of speech: ‘It wasn’t brave’, writing the novel he said – ‘it was opportunistic’. If his models were Antigone and Medea – women ‘strung out with fear – and bravery’ who are obligated to speak the truth to power – Tóibín evidently doesn’t see his work in the same heroic vein. He demurred at the idea of deliberately seeking to offend readers – he found it particularly difficult to depict the brutality and violence of the Crucifixion – but he found himself compelled to tell such a ‘dramatic’ story. ‘Where there is faith, there must be doubt’ and the literary imagination thrives in the spaces of silence and ambiguity that inevitably accompany any official historical retelling of events.

For would-be writers in the audience, including students on Birkbeck’s creative writing programmes, Tóibín joked that a recent root canal treatment had felt akin to the writing process (although he admitted that this simile may have been born of the Valium he was given by his dentist). He emphasised that writing involves ‘all the dull, dull, dull drilling of detail’ and that pattern, form and structure may only become apparent at the end of the writing process. He admitted that ‘technique is not enough’ and, although he was willing to describe writing as ‘mystery’, it is ‘not transcendentally’ so, he insisted. For Tóibín, the mystery is how ‘An idea, an image, a memory or a thing becomes, of its own accord, a rhythm’ and he urged students to write what they feel compelled to write. Writing thus emerges as a process of accretion and problem-solving: ‘Every sentence becomes a way of solving the problem the previous sentence gave you’.

This was the sixth Man Booker at Birkbeck event and this sprightly exchange confirmed yet again the success of this ongoing, rewarding partnership. As Hilary Fraser, Executive Dean of Birkbeck’s School of Arts, observed in her opening remarks, the Booker Prize Foundation and Birkbeck both share an ongoing, deep commitment to broadening knowledge and bringing the best of contemporary culture to the widest possible audience.

Sports business professionals advise Birkbeck students on how to crack the industry

Event: The Football Industry Uncovered: How to Make a Career in Sports

This post was contributed by Jenna Davies, an employability consultant in the Birkbeck Careers and Employability team.

event-1Birkbeck Careers and Employability’s Upscale Programme welcomed sports industry professionals working in a range of roles to deliver an inspiring panel event on following a career in this field. From the player side to the club side, attendees gained an invaluable insight into the world of sport and what it takes to get to where the panellists are today.

Hugo Scheckter, Player Liaison Officer at Southampton FC, honed in on the importance of having the right motivation to succeed. Hugo says it’s not about being a super fan of the club you want to work for, as that will often result in an automatic rejection for the job; it’s about being passionate and showing your professionalism and commitment. Hugo studied and worked overseas before returning to the UK with his current role, advising students to consider working internationally or out of London where a host of opportunities will exist.

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Confidence was a key theme throughout the event, with every panellist referring back to the importance of being confident in yourself and what you have to offer; purely having strong knowledge in your field won’t get you through the door or progress you in the industry. Ehsen Shah, a director at digital and commercial agency The Integrity Club, develops player profiles in order to provide strategic partnership opportunities. Hard work and absolute dedication to his career propelled Ehsen to where he is today, and his advice to students was smart networking and going out to find opportunities.

Leon Anderson, a football executive with Wasserman Media Group, rated Jerry Maguire among his pool of inspirational moments and it’s clear he’s an exceptionally professional and devoted agent to the players he represents.  Bouncing back from a number of setbacks throughout his career to date, Leon highlighted the importance of staying focussed on your goal and pushing through the obstacles to make a success of your career in sport.

Every panellist exuded positivity around their demanding roles and intense work schedules and Daniel Geey, a partner and sports lawyer at Sheridan’s, summarised the discussions about the secret to their successes: that there is no secret. Perseverance, positivity, hard work and, ultimately, building connections led to their success today. Given the response from students, who queued to have a further chat with the guys at the end of the evening, it seems the advice was well received and ready to be put into action.

The Upscale Programme is part of Birkbeck Careers and Employability, hosting a range of employer-led events to inspire students to get into technology within their field of interest. For more information and to book similar events visit the Upscale Programme website.

‘Amateurism’ to ‘Elitism’: An Exploration of ‘The Games’ with David Goldblatt

This post was contributed by James Fisk, graduate administrator at the School of Business, Economics and Informatics

olympia-1535219_1920For all of its successes, Rio 2016 came to embody many of the problematic and, at times, controversial aspects of the Olympic Games. From its roots in antiquity as an aristocratic pastime, to its re-emergence in Athens in 1896 as a ‘display of manly virtue’, the Olympics has always been at the nexus of political, social and ideological currents, as each era sees itself reflected  in the class, race, gender and sexuality of its athletic ideals. Its role in modernity has seen it both transcend and yield to international diplomacy and, successfully or not, has attempted to appeal to a ‘Universal Humanism’ above the fray of nation-state politics. It is this complex legacy that provides the context for award winning sports author David Goldblatt’s seminar ‘The Games: A Global History of The Olympics’, a lucid and sober assessment of the world’s preeminent sporting event.

The first in a series of seminars hosted by Birkbeck’s Sport Business Centre, Goldblatt spoke to an audience of eager students, academics and industry professionals on the topics covered in his most recent work ‘The Games: A Global History of The Olympics’. The public seminar series, hosted by Birkbeck, invites the leading academics, social, political and economic commentators, and sport industry professionals, to discuss the latest developments in their work and share them with the Birkbeck community, industry and the public.

Whose values?

With many of the shortcomings of Rio 2016 prevalent in press coverage of the event, the purpose and significance of the Olympics has never been under more scrutiny. Indeed, increased crime, poorly paid cleaning staff, and a multitude of other failed initiatives has created a kind of existential crisis around which set of values the Olympics are meant to represent; what kind of torch is being passed along? Is it the individualism of elite sports, the lucrative urban regeneration projects for the host or a broader and inclusive culture built on health and equality? Through a carefully curated study of the historic role played by the Olympics, David Goldblatt asked his audience to navigate a history as complex as it is iconic.

Starting with a consideration of how the modern games came about, inaugurated in 1896 after a near 2000 year absence and sporadic revivals, Goldblatt explored how the ‘amateurism’ clauses of the early games ensured only the privileged elite could participate. Whilst the fight for racial and gender equality at the games would be fought throughout the 20th Century, the working classes were carefully excluded by clauses barring anyone who had accepted wages for manual labour from competing. With a diverse audience of different genders, races, nationalities and ages, the audience shared a variety of perspectives in an open discussion that reflected on both the inclusive and exclusive nature of the event.

Trickle-down inspiration?

relay-race-655353_1920Britain’s success at Rio may well have caught the world by surprise, but Goldblatt discussed with the audience whether a medal tally really equates to success. Indeed, whilst elite British athletes hit new heights, breaking records and elevating their esteem, what can be said of the public’s access to sporting facilities? Is Britain’s sporting strategy merely an emulation of trickle-down economics? Should funding be directed solely to those that will achieve?

Much of the current narrative around Olympic success, particularly in Britain, is the notion that successful athletes will ‘inspire’ the next generation of gold medal winners. Indeed, to those of us interested in athletics but not blessed with superhuman capabilities, the notion that we’ll be inspired by elite individuals can seem like an empty platitude, particularly when local services face cuts and playing fields are converted into luxury apartments. But, crucially, we must ask whether this is the responsibility of the Olympics. Certainly, if it wants to be the international event it aspires to, representing a coming together of nations and peoples, then a holistic sporting culture should be the objective. Or, alternatively, are the Olympics our glimpse into the capabilities of elite athletes? Should we watch with awe comfortably from our sofas? Has the Olympics had its ‘Premier League’ moment?

Whilst an interrogation of what Olympic values really are and whether they represent the possibility of a ‘Universal Humanism’ will likely continue, Goldblatt invited his audience to consider broader questions about what sport represents, where it’s been and where it’s heading, connecting ‘The Games’ with the great political and social questions of our time.

You can learn more about the Birkbeck Sport Business Centre at their website and see upcoming events here. Next week (24th October) will be ‘Not Only Lewandowski: The State of Polish Football and Business Around it Four Years After Euro 2012’ and tickets are available here.